Tuesday 24 January 2017

Why Beacons Are Gaining Popularity In Today's Market

The mobile world is consistently evolving with latest technologies and trends. The inception of the technology like beacons has overhauled the way a business can be done. Wireless technologies can help businesses escalate employees' productivity by using a powerful Wi-Fi network or by integrating a beacon to dramatically increase profits.




It has been observed that most people spend the majority of time indoors which often blocks mobile signals and make it hard for applications and websites to locate a device via GPS. Thus, a robust wireless technology is needed that can help heighten the location-based services.

Fortunately, beacons offer a viable solution to target indoor mobile devices. Companies can use this technology to read the user's location and accordingly interact via suitable messages with potential customers, helping these businesses drive hefty profits. In fact retailers, event organizers, and even educational institutes can reap the benefits of beacons.

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